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  • Writer's pictureNour Shawky

How Can Artificial Intelligence Help logistics Planners?

Logistics firms are constantly looking for ways to reduce transportation costs and boost their bottom line. One method is to use route planning software. This software can assist load planners and logistics managers in optimizing their routes, resulting in significant time and money savings.

Unfortunately, failing to optimize last-mile delivery capabilities results in a significant decrease in net profits in the short term. This blog post will go over the advantages of using AI route planner software and how it can help logistics companies reduce transportation costs.

What Exactly Is Load Planning?

Load planning is the process of developing an optimized plan for the transportation of goods. This plan specifies the route of the goods, the mode of transportation, and the delivery date. Load planning seeks to increase operational efficiency in order to save time and money.

Load planning, on the other hand, aims to maximize the loads on each vehicle so that fewer vehicles are on the road. Load planning may appear to be a simple concept, but it is not; a load planner's job is quite complex.

What Are a Load Planner's Four Primary Responsibilities?

The load planner in your company bears a great deal of responsibility. They are in charge of making sure your company's shipments arrive on time and in good condition, as well as maximizing the loads on each vehicle. To do so effectively, they must assume the four primary responsibilities of a load planner.

  • Follow Regulations - Load planners must ensure that all operations follow local, state, and federal regulations. For example, all deliveries must meet deadlines while adhering to Driving Times regulations.

  • Optimize vehicle and driver capacity - one of the most important responsibilities of a load planner is to ensure that each vehicle and driver is used to its full potential. Companies can also optimize the number of shipments per vehicle, such as small and large packages, as well as their destination.

  • Reduce Unnecessary Costs - Load planners are constantly looking for ways to cut costs. Finding the most efficient routes, negotiating with suppliers, taking into account driver overtime hours, and using technology to automate processes are all part of this.

  • Start creating Beneficial Collaborations - In order to be successful, load planners must form alliances with other logistics businesses. These collaborations can help cut costs, increase efficiency, and provide a better customer experience.

Traditional Load Planning's Difficulties

Even with the best load planners, traditional load planning methods have some inherent flaws. One of the most difficult issues is managing deliveries with varying deadlines and destinations.

  • Route planning by hand is inefficient.

  • It takes far too long to manually plan and sequence orders.

  • It is difficult to consider factors such as driver workloads and overtime.

There is, however, a solution to these issues. AI route planner software can assist logistics companies in lowering transportation costs and increasing profits. Businesses can save time and money by combining load planning and route optimization.

Load Optimization and Route Optimization Can Be Used Together With NORMA LIVE

Businesses require the ideal solution for increasing vehicle fill rate, capacity, and route optimization. Norma Live is an AI-based route optimization software that uses AI to generate the most efficient routes for your company, taking into account driver workloads, vehicle load capacities, product descriptions, vehicle specifications, and delivery deadlines.

Norma Live also provides real-time route monitoring so you can see how your drivers are doing and make changes to the route as needed. Norma assists you in ensuring that your deliveries are on time, that your resources are properly utilized, and that regulations are followed:

  • Optimize Daily Routes and Delivery Schedules - Load planners can reduce transportation costs by inputting target optimization objectives, capacity constraints, business rules, traffic rules, and traffic predictions into route planning software like Norma Live. Norma Live uses AI-powered algorithms to calculate the best-optimized delivery routes quickly and efficiently.

  • Enhance Effectiveness and Utilization - By maximizing efficiency and utilization, Norma can assist load planners in reducing the number of vehicles required for deliveries. This, in turn, reduces fuel costs and other transportation-related operating expenses. Drivers will be happier as deliveries are more balanced and there is more time for breaks.

  • NORMA LIVE AI is used in Live - Instead of relying on manual methods, AI-based route planning software such as Norma can assist load planners in quickly determining the best routes for their deliveries. Manual methods, on the other hand, can be time-consuming and frequently inaccurate. Instead, the software determines the most efficient route and reroutes to avoid delays or other external factors.

  • Improved Customer Experience - Load planners can help improve customer experience by utilizing Norma Live. Norma Live can do this because it plans the best route based on delivery times and traffic conditions. Norma Live also employs an algorithm that plans for traffic conditions based on historical data and predictions to create the best-case delivery plan.

  • Norma Live analyses traffic conditions and delivery time - windows to ensure on-time deliveries. The data aids in the creation of a more accurate delivery plan, ensuring cost-effective and timely deliveries.


Load planning and optimization can even reduce the freight cost of transporting your goods. It ensures that your cargo is distributed more efficiently across fewer vehicles.

Load planning, particularly truckload planning, is complex but advantageous. Freight loading efficiency can save money on everything from fewer trips to fewer returns.

Whether you're a load planner or not, route optimization software can help you kill two birds with one stone by optimizing load and managing fuel.

There are numerous advantages to using AI route planner software for load planning. Norma Live has the potential to reduce transportation costs, increase efficiency, and provide a better customer experience.

If you want to improve your load planning, look into Norma Live. Please request a one-on-one live demo today.


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